Accor has made a surprise announcement today for Accor Live Limitless (ALL) members with an account address in Greater China (mainland + Hong Kong, Taiwan, and Macao).
Accor has decided to extend ALL member tiers through December 31, 2023, which will be processed in July.
You can access Accor’s page for the announcement here.
From Accor’s page (Google Translate):
Level status of all elite members in Greater China Will be extended until December 31, 2023. This update will appear in your membership account within July 2022.
Immediately scan the code to log in to the WeChat applet to make your dream journey one step closer.
If you are not yet a member of Accor Delightful World, scan the QR code to join and enjoy the Elite Membership Express benefits!
Accor extended member tiers globally through the end of 2022 back in October
Conclusion
This is quite an exciting move by Accor because you would think that hospitality sector companies would have been done with their status extensions.
Mainland China has been a complete outlier in its approach to dealing with the Covid-19. Some cities were in partial or complete lockdowns for months this year when the omicron wave hit.
Also, travel to these countries still requires variable time spent in a mandatory hotel or home quarantine, although requirements have been relaxed lately.
Accor must have churned the numbers and concluded that this was a sound move for them.